Move Your Frame - Creative Lead

FRAME is a fast-paced, innovative lifestyle brand. Launching in 2009 it quickly became the go-to in London for boutique fitness. The brand rapidly expanded over the 8 years I worked there, growing from two to eight studios, collaborating on a clothing line with Whistles before launching their own retail line and navigating switching to online during the pandemic.

As Creative Lead I was responsible for design across the business including; the website, marketing collateral, assets for email marketing and social media, print ads for national magazines, outdoor advertising, murals, window vinyls, graphic decals, wayfinding, brand guidelines, presentations and investment decks.