Branding concept for Museo del Oro, Bogota.

Complete branding concept for Museo del Oro in Bogota, Colombia. Comprising of naming, logo and full visual identity to effectively represent their spectacular collection and engage their diverse audience.

Museo del Oro is one of the most visited tourist highlights in Colombia, receiving around 500,000 tourists per year. Their demographic is diverse in age and background, encompassing a local, national and international market. 

The museum displays the largest collection of gold artefacts in the world. The collection testifies to the life and thoughts of different societies which lived in present-day Colombia before the Spanish conquest of the Americas.